Ryokan App
Effortless reservations paired with an authentic journey into Japanese culture.
Effortless reservations paired with an authentic journey into Japanese culture.
Sep 2022 - Dic 2022
Sep 2022 - Dic 2022
UI/UX
UI/UX
Overview
Miyagase Ryokan seeks to establish a digital presence independently from third-party booking platforms, aiming to highlight its unique Japanese hospitality experience. This proprietary app, was designed as an academic project to address this gap, offering seamless reservations while immersing users in the ryokan’s traditional aesthetic and services.
Although developed as a case study, designing a seamless and distinctive experience for a traditional ryokan presented noteworthy challenges.
Balancing Tradition with Modern UX: The app needed to honor the ryokan’s cultural identity while maintaining the intuitive navigation users expect from booking platforms.
Third-Party Differentiation: Competing with established travel apps meant the design had to offer unique value, encouraging direct bookings instead of relying on intermediaries.
The final product effectively translated the ryokan’s identity into a digital experience while maintaining intuitive functionality. By integrating familiar features with unique value, the app delivered a seamless and engaging experience for all stakeholders.
Miyagase Ryokan seeks to establish a digital presence independently from third-party booking platforms, aiming to highlight its unique Japanese hospitality experience. This proprietary app, was designed as an academic project to address this gap, offering seamless reservations while immersing users in the ryokan’s traditional aesthetic and services.
Although developed as a case study, designing a seamless and distinctive experience for a traditional ryokan presented noteworthy challenges.
Balancing Tradition with Modern UX: The app needed to honor the ryokan’s cultural identity while maintaining the intuitive navigation users expect from booking platforms.
Third-Party Differentiation: Competing with established travel apps meant the design had to offer unique value, encouraging direct bookings instead of relying on intermediaries.
The final product effectively translated the ryokan’s identity into a digital experience while maintaining intuitive functionality. By integrating familiar features with unique value, the app delivered a seamless and engaging experience for all stakeholders.
Development
To achieve a compelling and functional app for the ryokan and its guests, the project was grounded in thorough research.
User interviews were conducted with the objective of building of well-founded empathy analysis of the potential users.
A heuristics evaluation and benchmark of third-party apps ensured the need to craft a seamless and unique app.
Market research helped define key success metrics, stakeholders needs, and the app’s value loop.
These insights helped prioritise and plan strategically the features needed for an intuitive and culturally authentic digital experience.
To achieve a compelling and functional app for the ryokan and its guests, the project was grounded in thorough research.
User interviews were conducted with the objective of building of well-founded empathy analysis of the potential users.
A heuristics evaluation and benchmark of third-party apps ensured the need to craft a seamless and unique app.
Market research helped define key success metrics, stakeholders needs, and the app’s value loop.
